The Wood, Naturally Campaign

The Wood, Naturally campaign is funded by the Softwood Lumber Board. The campaign was created in 2013 to educate and inspire homeowners and contractors to build and design with softwood lumber in, on and around the home. Softwood lumber is used in outdoor living applications like decks, siding and fences, interior applications like walls and ceilings, and structural applications like framing and deck structure.

The Softwood Lumber Board is a check-off program of the softwood lumber industry and was established to promote the benefits and uses of softwood lumber products in outdoor, residential and non-residential construction. Programs and initiatives supported by the SLB focus on increasing the demand for appearance and softwood lumber products in the United States.